No accessFULL TEXTAustralian and New Zealand Grapegrower and WinemakerJournal Article01 September 2019
Sales and marketing: Building consumer trust and brand loyalty in a digital age
Abstract
Creative director and brand architect for Collect Design, Nina Chalmers, canvasses strategies for building trust and loyalty for wine brands among fickle consumers bombarded by an ever-increasing number of wine brands and information.
